At True North PMP Consulting, we pride ourselves on delivering real, measurable results for our clients. Whether it’s navigating a competitive market or addressing internal challenges, we specialize in helping companies find the right strategy to not only survive but thrive. One of our most rewarding success stories? Helping GE Silicones turn their struggling North American automotive division into a thriving, profitable business.

The Challenges: A Declining Business

GE Silicones faced a steep uphill battle. Their sales in the North American automotive market had plummeted by over $15 million, and they were being outpaced by competitors like Dow Chemicals and Wacker Silicone. Employee morale was at an all-time low. It was clear they lacked a competitive edge. They needed a solution fast. That’s where we stepped in.

The Strategy: Identifying Their Advantage

Our first step was to conduct a Product Line Audit to analyze their current product offerings. Through this, we quickly identified the root cause of their declining sales: GE simply didn’t have the resources to compete with Dow and Wacker in certain silicone technologies. However, we discovered a hidden gem: GE’s unique rubber coating technology. This product could solve a key automotive challenge by eliminating “buzz and squeak” issues in rubber seals.

By focusing on this technology, we positioned GE Silicones as a leader in a niche market where their competitors couldn’t compete. We worked with their headquarters and product teams to commercialize the product, scale manufacturing, and market it aggressively to automotive OEMs and suppliers.

The Results: A Major Turnaround

The proof is in the pudding. Within just 14 months, GE Silicones increased sales of this new product line by $5 million, with margins climbing to 60 percent. This was a massive improvement over their previous offerings. In just three years, sales surpassed $20 million, solidifying their competitive advantage in the market.

The proof is in the pudding. At True North PMP Consulting, we’re here to help you find your competitive edge and achieve results that matter.

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