New Product Development & Commercialization

Are you bringing new and innovative products to your marketspace?

The True North Team has over 50 years of combined experience in the discipline of New Product Development and Commercialization. We can help accelerate your company’s capability to bring new products to market.

We Offer Expertise in the Following Areas…

  • Qualification/Quantification of Market Size & Sales Opportunity
  • Qualification/Quantification of Customer Needs vs. Wants
  • Competitive Intelligence
  • Product Definition & Formulation
  • Prototyping
  • Product Testing & Validation
  • Production Scale-up
  • Supply Chain Development

Our team has driven New Product Development and Commercialization projects for companies
serving the following industries: 


Business Equipment

Consumer Goods



Heavy Duty Truck




Office Furniture

Raw Material

Water Purification

Whether your need is assistance to accelerate new products to market or to optimize your current New Product Development and Commercialization Process, we can help you achieve these objectives.

Our Approach: To build upon what is working well within your New Product Development and Commercialization Process and apply proven Best Practices that will optimize your ability to Reduce Cost, Cycle Time, Risk and Waste out of your New Product Development and Commercialization Process.

Speed to market creates Customer Advocacy, Competitive Differentiation, a Faster Path to Revenue and Increased Market Share. Let us help you achieve these assets!

Richard is a wealth of knowledge in which he has accumulated over a very successful career. I appreciated learning from him every step of the way.

Richard helped our team to get honest about our existing NPD process. He did not impose his ideas on our system. Instead, he allowed us to come to those realizations on our own.

Since our project with Richard, we have continued to build upon our work together. I will definitely keep Richard in mind for future opportunities.

Beth Graves

President, Prime Controls, Inc