I was recently asked by a client to provide them guidance on a go-to-market strategy for a new product they wish to introduce.
Step #1: Using the voice of the customer define & validate what it is that you are offering
Step #2: Identify & Benchmark the Top 3 Competitors who will challenge your offering
Step #3: Understand your Competitive Hook & Create your Compelling Story
Step#4: Define the metrics to track & verify the effectiveness of your go-to-market strategy
Step #5: Define the target markets/market segments and applications for your offering
Step #6: Develop & prioritize a “hit list” of accounts in you target markets/market segments
Step #7: Deploy resources, execute your hit list & close new business
Step #8: Translate your initial sales successes to the other companies on your hit list
There are more details behind each step in the process to make sure each one is successfully executed. But, if you are a start-up or mid-market size company in need of help with constructing and/or executing your go-to-market strategy, call me at 248-760-6564 or email me at rich@TrueNorthPMPConsulting.com. I can help you achieve the success you desire.
