I was recently asked by a client to provide them guidance on a go-to-market strategy for a new product they wish to introduce.

Step #1: Using the voice of the customer define & validate what it is that you are offering

Step #2: Identify & Benchmark the Top 3 Competitors who will challenge your offering

Step #3: Understand your Competitive Hook & Create your Compelling Story

Step#4: Define the metrics to track & verify the effectiveness of your go-to-market strategy

Step #5: Define the target markets/market segments and applications for your offering

Step #6: Develop & prioritize a “hit list” of accounts in you target markets/market segments

Step #7: Deploy resources, execute your hit list & close new business

Step #8: Translate your initial sales successes to the other companies on your hit list

There are more details behind each step in the process to make sure each one is successfully executed. But, if you are a start-up or mid-market size company in need of help with constructing and/or executing your go-to-market strategy, call me at 248-760-6564 or email me at rich@TrueNorthPMPConsulting.com. I can help you achieve the success you desire.

Richard Broo

Principal/Founder, True North PMP Consulting, Inc.

Richard has over 40 years of company leadership and project management experience. He delivers commercial, technical and operational efficiencies for companies across different industries helping them improve competitive differentiation, client value and profitability.