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Go-To-Market Strategy

Go-To-Market Strategy

I was recently asked by a client to provide them guidance on a go-to-market strategy for a new product they wish to introduce. Step #1: Using the voice of the customer define & validate what it is that you are offering Step #2: Identify & Benchmark the Top 3...

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Scrub Your Targets

Scrub Your Targets

I was having lunch with a business colleague today who works at a relatively small company and she was telling me her concern that her sales team was closing less than 50% of their targets. She was behind on her actual versus projected YTD sales and was frustrated...

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Metrics Drive Results

Metrics Drive Results

An observation I have made in analyzing companies that fail to achieve their sales objectives is that they fail to put into place an effective process to track progress against achieving sales objectives. A lot of planning and execution effort is put into sales and...

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