Business people planning strategy

Successfully Bringing Innovative Products Into The Marketplace requires a solid game plan and proven expertise.    At True North, we understand the challenges companies face in developing and commercializing new products. With over 50 years of combined experience in New Product Development and Commercialization, our team is here to help you navigate the complexities of bringing innovative products to market.

Expertise That Drives Results

Our team offers expertise in a wide range of areas essential for successful product development and commercialization:

1. Qualification/Quantification of Market Size & Sales Opportunity

Understanding the market landscape is crucial for identifying opportunities and potential challenges. We provide in-depth analysis to help you assess market size and sales potential accurately.

2. Qualification/Quantification of Customer Needs vs. Wants

Knowing the difference between customer needs and wants is key to developing products that resonate with your target audience. Our team conducts thorough research to uncover customer insights and preferences.

3. Competitive Intelligence

Staying ahead of the competition requires a deep understanding of their strategies and offerings. We gather competitive intelligence to inform your product development decisions.

4. Product Definition & Formulation

From ideation to formulation, we work closely with you to define product features and specifications that meet market demands.

5. Prototyping

Prototyping allows you to visualize and test your product ideas before full-scale production. We help you create prototypes that accurately represent your vision.

6. Product Testing & Validation

Ensuring product quality and performance is essential for success. Our team conducts rigorous testing and validation processes to guarantee customer satisfaction.

7. Production Scale-up

Scaling production efficiently is critical for meeting market demand. We assist you in optimizing production processes for scalability and cost-effectiveness.

8. Supply Chain Development

A robust supply chain is essential for delivering products to market on time and within budget. We help you develop a resilient supply chain that meets your business needs.

Successfully Bringing Innovative Products Into The Marketplace requires a strategic approach and specialized expertise. With True North’s experienced team by your side, you can accelerate your company’s capability to innovate and succeed in today’s competitive marketspace. Let us help you unlock new opportunities for growth and differentiation. Reach out here to begin a discovery conversation. Follow us on LinkedIn and Facebook.